What is a Lookalike Audience?
A lookalike audience is a target audience that is created by identifying commonalities between existing customers or users and finding new individuals who share those same characteristics. This allows businesses to expand their reach to potential customers who are more likely to be interested in their products or services.
For example, if a company has a customer base of young adults who enjoy outdoor activities, they can create a lookalike audience by finding individuals who share similar interests, age range, and other relevant characteristics. They can then target their marketing efforts towards this audience, increasing their chances of getting new customers who are more likely to convert.
Lookalike audiences can be created on various advertising platforms such as Facebook, Google, and LinkedIn. The process involves uploading a list of current customers or website visitors and analyzing their characteristics to create a target audience.
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