Productized Service

What is a Productized Service?

A productized service is a streamlined approach to offering services that are packaged and sold like a product. By productizing their services, businesses can offer clear, defined deliverables with set pricing and timelines. This approach is beneficial for both the service provider and the customer, as it removes ambiguity and makes the service offering more accessible and scalable.

For example, a graphic design agency may offer a productized service that includes the creation of a logo, a brand style guide, and a set of social media templates. By packaging these services together and offering them at a fixed price, the agency can provide a straightforward and transparent service offering.

Overall, productized services can help businesses increase efficiency, profitability, and customer satisfaction by standardizing their service offerings and making them more accessible to a wider range of customers.

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