What is Retargeting?

Retargeting is a digital marketing strategy that encourages potential customers to return to a website after they have left. By placing a tracking pixel on a website, advertisers can serve targeted ads to users who have already shown an interest in their products or services. This can be an effective way to increase brand awareness, engage with customers, and drive sales.

For example, if a user visits a clothing website and adds an item to their cart but leaves the website before completing the purchase, the advertiser can use retargeting ads to remind the user of the product and encourage them to complete the purchase.

Retargeting can be an effective way to reach customers who are already interested in a product or service, and can be a cost-effective way to drive conversions. It's important to use retargeting in a thoughtful and respectful way, and to avoid bombarding users with too many ads.

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