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7 best travel agency software to boost revenue in 2024

Apr 09, 2024
  • 11 min read
  • Omid G

    Your client's experience with your travel agency starts well before they set off on their trip. Instead, their journey begins the moment they go to your website to see what your agency has to offer. From there, communication, itinerary planning, payment options, and timely updates are all important components of the overall package that make up a great travel booking experience.

    The best travel agency software helps you provide the service you need to foster strong relationships, retain clients, and drive revenue.

    Read our list of the 7 best travel agency software tools in 2024 to transform your agency into a premier destination of its own.

    What is travel agency software?

    Travel agency software covers any tools that can help your travel agency operate more efficiently, delight your customers, and find and book hotels, air travel, trains, and car rentals.

    Some tools help book flights and hotels, while others are focused on marketing, client communication, or building a website that converts visitors.

    What should you look for in software to manage your travel agency?

    The best travel agency software should help you streamline your workflows and give your clients the service they need. Here’s what to look out for when evaluating tools for your travel agency.

    • Travel options: Good booking software should give you access to a wide range of flights, hotels, car rentals, and tours.
    • Cost reduction: Travel is expensive. Good travel agency software ensures that you can get prices that are acceptable to your clients while leaving you with enough profit.
    • Customer experience: The best software for travel agencies gives your clients an excellent customer experience. Branded client portals are effective ways to centralize client communication and provide excellent transparency.
    • Efficiency: Travel arrangements require complex and often disparate workflows. Any travel agency software you choose should be able to streamline your workflows so your service is fast and efficient.

    Now that we know what to look out for, let’s get into our list of our favorite tools to run your travel agency.

    10 best software for travel agencies in 2024 

    Here are our top picks for the best travel agency software available on the market today:

    1. TravelPerk
    2. Copilot
    3. WeTravel
    4. Avochato
    5. BizAway
    6. Webflow
    7. Front

    Alright, let’s take a look at what each tool does, how much it costs, and what real customers have to say about them.

    1. TravelPerk

    TravelPerk
    • Best for: Booking trips for your clients
    • Pricing: Starts at $99 per month, plus 3% of each booking

    TravelPerk is an all-in-one tool for booking and managing everything your client needs for a trip. The tool gives travel agencies access to a wide range of flights, hotels, trains, and cars, so they can put together superb inventories at great prices. While it’s a great choice for travel agencies, it’s also a good option for large teams who need business travel management solutions.

    The TravelPerk interface is clean and modern. It acts as a portal to an incredible travel inventory that is capable of meeting all your clients' needs. The search filters are solid and remove a lot of time-consuming tasks. The mobile app is another great feature that allows agents to work on the go.

    Other interesting features of the app include carbon footprint tracking, which is a good tool for environmentally conscious clients. What’s more, if you have a lot of business travel clients, you can take advantage of VAT recovery and even integrate individual travel policies into the platform to track travel expenses.

    Overall, TravelPerk saves you time on bookings while giving you access to a wide range of inventory. What’s not to like?

    TravelPerk notable features

    • A centralized platform to help streamline the booking process
    • Access to a huge inventory of flights, hotels, and transport options
    • Carbon footprint tracking

    TravelPerk reviews

    Here is what real TravelPerk customers have to say about the solution.

    2. Copilot

    Copilot for creating client portals
    • Best for: Client management and communication
    • Pricing: Starts at $29 per month per user

    Copilot is the platform service businesses are built on. It allows firms and agencies of all sizes to bring their entire tech stack under one roof. From communication, contracts, payments, intake forms, and more, Copilot is a one-stop shop for running a service business. And because running a travel agency is very customer-focused work, Copilot focuses mainly on the client experience and the customer-facing side of your business. The goal is to create such a great, personalized customer experience that your clients keep coming back to you to plan their trips.

    Some Copilot features that work well for travel agencies include customizable intake forms so you can better understand your client’s travel needs. These forms help you collect pertinent information that you can easily transfer into an integrated CRM tool. What’s more, you can build beautiful branded client portals to centralize itinerary planning and other requirement discussions.

    A client portal also offers secure file-sharing, which you can use for travel documents, visas, and information about flights, hotels, car rentals, and more. Having all these documents available on the cloud and in one centralized place is a huge benefit for your clients.

    Another great Copilot feature that will help your travel agency is the in-built payment management. You can create invoices, subscriptions, and offer secure checkout — which means your clients have flexible and easy ways to pay for their travel.

    Overall, Copilot is an indispensable tool for travel agencies who want to demonstrate their professionalism and trust by providing a user-friendly client portal that your customers will love.

    Copilot notable features

    • Automated onboarding workflows that help you collect important client details and cut down on your admin work.
    • Integrated payment portals that offer clients different payment options, including subscription payments.
    • White-label client portals that centralize communications share important travel documents and keep everyone up to date about how travel plans are progressing.

    Copilot reviews

    Here is what real Copilot customers have to say about the solution:

    3. WeTravel

    WeTravel
    • Best for: Payments for group travel
    • Pricing: Starts at $79 per month, with custom plans for travel agents

    WeTravel started out life as a platform to help simplify payments for group tour operators. However, it has expanded over the years and now it is used by travel agents to solve the complexity of group travel.

    The big idea with WeTravel is that you can easily generate a slick, professional page for group trips. Your page means you can centralize everything you need for the trip and include photos, itinerary descriptions, and traveler information.

    However, perhaps the best feature is the secure payment portal that solves the messy problem of taking payment from a wide array of travelers. Clients can pay by card or electronic transfers, and you can even offer payment plans.

    WeTravel’s easy-to-use interface and superb drag-and-drop inventory creation are excellent features for small travel agencies who want to provide high-quality and polished customer experiences. Their processing fees are just 1%, which is very competitive.

    You can also integrate WeTravel with marketing tools to help you capture leads and send out promotional materials for various trips. However, WeTravel might not work for very complex itineraries. Additionally, it’s mobile-friendliness does need a little work. But don’t let that put you off, because WeTravel is a great tool to have in your arsenal.

    WeTravel notable features

    • A centralized platform to help streamline the booking process
    • Access to a huge inventory of flights, hotels, and transport options
    • Carbon footprint tracking

    WeTravel reviews

    Here is what real WeTravel customers have to say about the solution.

    4. Avochato

    Avochato
    • Best for: Text message notifications
    • Pricing: Starts at $19 per month, with custom plans for busier agencies

    Keeping clients up to date on travel information is a big challenge these days. One of the best ways to ensure that clients have the information they need is by SMS because the technology has incredible open rates of around 98%.

    Avochato is an SMS business communication platform. While it’s not solely focused on travel agencies, it’s used widely across the industry to provide the swift and personalized communication that clients treasure.

    Conversational customer support is a big advantage in relationship businesses like travel. Avochato helps teams deal with booking inquiries, trip updates, promotional messages, and even gathering feedback. It’s very intuitive, and if you’re a growing agency, it’s more than capable of scaling with you.

    However, WeTravel is not perfect. For starters, it’s very US-focused, which might not work for every travel agency. What’s more, it’s a little pricer than some other SMS solutions out there. Finally, while it does provide support for video and images via MMS, the communications might lack the immersion of a client portal or email communication. That said, it’s a great tool for communicating critical information that won’t get lost in your client’s inbox.

    Avochato notable features

    • Shared team inbox that allows multiple agency staff to communicate with clients
    • Excellent integration with CRM tools
    • Broadcast or schedule SMS messages for announcements, reminders, offers, and trip details

    Avochato reviews

    Here is what real Avochato customers have to say about the solution.

    5. BizAway

    BizAway travel booking software
    • Best for: Business travel bookings
    • Pricing: Starts at $4 per booking

    BizAway launched in Stockholm, Sweden, almost a decade ago with the goal of streamlining the travel process for businesses and agencies. Since then, it has expanded internationally, but it is still primarily focused on the European market.

    Some of the problems that BizAway solves include fragmented, time-consuming, and frustrating booking experiences across multiple platforms. It’s also adept at expense management and compliance with business travel policies, with a particular focus on approvals and policy control.

    While BizAway is the best tool for European travel, that’s not to say that it won’t work for different regions. Indeed, they have a huge inventory for worldwide travel thanks to widespread access to various travel suppliers.

    The booking interface is gorgeous and makes it simple to find and secure hotels, car rentals, trains, and more from inside the platform. It also integrates well with CRM, HR, and accounting software, making it a good choice for both travel agencies and corporations.

    Overall, BizAway makes our list of the best travel agency software because it can save you money on travel packages. For travel agencies, any tool that helps you achieve better margins is worth having in your software stack. Sure, it might lack some of the deep customization options of its competitors, but make no mistake, this is a solid solution that makes travel and booking management far easier.

    BizAway notable features

    • Superb user interface booking system
    • Excellent and in-depth reporting tools
    • Superb expense management and policy control tools for corporate travel clients

    BizAway reviews

    Here is what real BizAway customers have to say about the solution:

    6. Webflow

    Webflow for agencies
    • Best for: Building a travel agency website
    • Pricing: Starts at $14 per month, but busy agencies will need higher-tier plans

    Webflow is a visual website building site with CMS and hosting capabilities. It allows businesses of every type to build professional-looking custom websites that are ready for the modern age.

    While there are many solid template-based website builders out there, Webflow is a winning choice for travel agencies for a number of reasons. Firstly, travel marketing is heavily reliant on images. Webflow helps you sell experiences because it handles visuals superbly. Additionally, it offers great responsive design, which is essential for clients who browse for trips via mobile. Finally, Webflow integrates well with third-party custom booking systems.

    Weflow is flexible enough to suit a wide variety of travel agencies, from small operators to luxury travel websites. It’s very easy to build a site that will totally wow your clients without knowing any code. This feature will save you money on maintenance and getting your site built. When you add in Webflow’s hosting, these advantages alone are enough to justify its monthly price.

    Another thing to consider is that Webflow builds fast-loading websites. Website loading speed is important to clients, and it’s also an SEO ranking factor. But that’s not the only way that Webflow will help with SEO. It also comes with SEO tools that help you structure your site so that you maximize visibility and promote organic site visits.

    Overall, Webflow is a powerful web design tool that lets you build superb, visually appealing websites. A well-designed, secure, and fast-loading website is the first step on the path towards building trust and credibility, which are essential in the travel industry.

    Webflow notable features

    • Customizable design that helps you create a unique and visually striking website without coding
    • Build in CMS to manage your destinations, tours, packages, blog content, and more
    • Easy integration with booking and payment tools

    Webflow reviews

    Here is what real Webflow customers have to say about the solution.

    7. Front

    Front
    • Best for: Customer operations
    • Pricing: Starts at $59 per month

    Since Front was launched in 2013, it has become widely adopted by travel agencies and other businesses as a way to enhance collaboration and customer communication via shared email inboxes.

    Travel planning involves a lot of communication with hotels, car rentals, tour operators, trains and buses, and so on. Front helps you centralize these communications so that nothing is missed or forgotten.

    The front really comes into its own for travel agencies, thanks to a few core features. Firstly, it’s a great way to collaborate on travel inventories because members can leave notes, assign tasks, and trash out the finer details, all in one place. What’s more, the booking tools are great for group planning.

    If you’re a very small travel agency, some of the features might feel excessive. However, for busy teams, you can customize Front around your workflows, benefit from data & analytics tools, and get real-time visibility into which tasks your agents are handling, and which have fallen through the cracks.

    Overall, Front ensures that your back office is streamlined, efficient, and on top of everything.

    Front notable features

    • Shared inboxes are a great way to provide much-needed visibility and oversight into disparate travel communications
    • Superb templates for providing travel updates
    • Excellent integration with CRM and booking tools

    Front reviews

    Here is what real BizAway customers have to say about the solution.

    Conclusion

    The best travel agency software makes life easy for you and your clients. Whether it’s by giving you access to a wider range of hotels and flights, ensuring your communication is timely, and that you can offer flexible ways for your client to pay.

    Copilot’s super client portals help you streamline your onboarding, client communication, progress, document sharing, and payments. Sign up for a free Copilot trial today and take a holiday away from disorganized communication, inefficiency, and slow payments.

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